PUBLIC SECTOR FRAMEWORKS
Live framework bidding across seven national and regional procurements
The whole nine
A specialist in work winning for the construction industry, producing outstanding bids, proposals and pitches.
Straightforward, plain-speaking creative and strategic expertise to build your brand, marketing and sales functions for sustained growth.
Services
Address the entire work-winning continuum with one expert, creative partner
Nine disciplines. One continuum.
Driving turnover, and achieving growth, requires respect for every stage of the sales cycle. Treating one, in isolation, is rarely the answer...
- 01
Branding and Identity
- 02
Offering
- 03
Audience and Market
- 04
Communication Strategy and Channels
- 05
Marketing Tech Stack
- 06
Growth Strategy, Sales Enablement, Lead Generation
- 07
Pursuit
- 08
Work Winning and Bids
- 09
After Sales and Continuous Improvement
PROJECTS
Selected work
We step in when a business is in need, acting as a trusted advisor and an extension of your team rather than an external party.
Each client has different requirements, and every project succeeds based on the specific design and planning afforded to it. Over 70% of our work is from repeat customers, the greatest possible testament to our commitment to specifically tailoring our approach to each commission.
Values
Our guiding principles
01
We are clear
The solution and the explanation should let the person receiving it clearly and quickly understand what we are offering. The harder we make the reader work to follow us, the less likely it is that they will.
02
We are open
The work that we do should help people to feel more comfortable with subject areas which many find confusing. We do not use jargon or acronyms without explanation. It is our task to explain, not to obscure.
03
We are positive
The things that we offer are an improvement, they push forwards and create better outcomes. Referring to the things that have already failed gets us nowhere, so we emphasise the benefits of the things to come.
04
We are definitive
We propose plans that are definite, and which have been selected because they represent the best option. This does not mean that we cannot debate the answer, but we always find a way to reach the best possible outcome.
About
Why work with us?
The Whole Nine was born of the idea that most agencies and consultants focus on a single section of the sales cycle. This approach treats only the symptoms of the problems businesses face in their everyday operations.
Most bids are won or lost before the tender document arrives. We work from that point forward: intelligence gathering and capture planning first, then answer planning, bid writing and full bid management. Nearly twenty years of it, on individual must-win projects and on the largest framework procurements in the market.
The range is the point. We have led teams to wins on fit-outs under £100,000 and on data centre programmes spanning continents, and the discipline is the same at both ends: understand what the buyer is actually scoring, and answer it better than anyone else. That experience means advice grounded in bids we have won, not in theory.
The agency is led by Jack Strickland, a sales and marketing professional who has won deals across the full spectrum of scale - Multinational blue-chip businesses, start-ups and scale-ups, and local, family-run companies.
Track record
£5 BILLION+
In successful bids and pitches across multiple sectors in the UK and across the globe.
DEEP PUBLIC SECTOR EXPERTISE
Regional and national, untangling complex procurement language on the most challenging procurements in the market. Providing clear, actionable strategy, content creation and bid leadership.
INTELLIGENT AI INTEGRATION
Combining the very best human practices and behaviours with mindful, learning-led application of a series of AI-powered platforms. Embracing the benefits to enhance real knowledge.