VERB

VERB was a new real estate developer with a distinctive service offer, a direct and playful way of talking, and no established presence in a sector where most competitors look and sound alike. 

They needed to stand out to the clients they wanted, and to the competition they were bidding against - And they needed it built from nothing.

We worked across the full continuum rather than a single slice of it, embedded in the business rather than briefed from outside. That began with brand and identity, defining what VERB offered and who it was for, and extended into the materials and infrastructure needed to reach that audience and win work: bespoke illustration, mapping, animation and video, web pages, and a complete suite of internal processes, presentations, reports and templates. 

We were closely involved in securing the start-up funding that got the business off the ground, and in shaping how it grew from there - The roles the business needed, and the people brought in to fill them. Over two years the same team carried the thread from first impression through to live bidding, so the brand a client met in a pitch was the one built at launch.

Working alongside our trusted network of expert contributors, we built VERB a brand and then a working bids and marketing function behind it - Credible enough to open doors with major clients internationally. Over the course of the engagement VERB was in development negotiations with some of the best-known manufacturing and technology businesses in the world, supported by pitch and proposal content at a level of maturity well beyond the age of the business. 

For a young developer competing against established names, being taken seriously in that room is the result everything else was built to produce.